After realizing my life-long dream of teaching high school English wasn’t for me (big props to educators everywhere), I found an outlet for the same passions that lead me to teaching in digital marketing—and I never looked back.
Seven years later, I’ve gained a wide range of experience crafting campaigns, copy, and creative for Fortune 500 companies, small businesses, and nonprofit organizations. With experience targeting both B2B and B2C audiences, I’ve worked across industries including SaaS, travel, tech, education, retail, hospitality, and tourism.
Marketing, like teaching, is walking your audience step-by-step down the path you want them to go, while keeping them involved and entertained.
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Marketing, like teaching, is finding creative ways to engage your audience so they connect with the story, the brand, the service, and the product.
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Marketing, like teaching, is analyzing the numbers and tweaking your approach until it resonates deeply with your audience and provides measurable results.
Marketing may not have been where I thought my career would go, but—turns out—it fits like a glove.