COPYWRITING
Website Copy
While working as Head of Creative Services at Premier Cellar, I spearheaded and managed a website revamp, including a reorganization of pages and information, new copy, and new icon design. A few favorite examples are the Features page, the Services page, and the Automated Sequences page.
​
As a freelance project, I crafted the website copy for an Atlanta and Seattle-based startup, VenuesAPI.
​
I also crafted webpage copy and layout design for the Virtual Team Building Cooking Classes page for The Table Less Traveled.
Marketing Material Copy
One of the first projects I did for the Atlanta-based retail analytics SaaS company Cognira was the design and copy for a brochure that would be used at NRF, the world's largest retail conference and expo. (click images to view)
Email Copy
Working at Premier Cellar Email Marketing Agency gave me the opportunity to really hone succinct and effective email copy for our winery clients.
I've also had years of experience crafting more relationship-building email copy for service-based companies. Examples of emails I've done for a children's art school can be found here, another here. You can also see an example of a newsletter format for a travel company here.